The battle for likes is still raging on Instagram. And with a growing number of influencers out there, the market is more competitive than ever. But how much money can an influencer really make? A survey from HypeAuditor reveals some surprising figures. Show
So, how much do Instagram influencers really earn?With perfect posts, magnificent wardrobes and gifts galore… on Instagram, the daily lives of influencers are filled with the stuff of dreams. Yet, behind this outward success, how much money are they really making? HypeAuditor conducted a survey of 1,865 Instagram influencers, asking them about their income, their workload and time invested, as well as their main sources of income. Of them, 45.74 percent were women and 28 percent were age 25-34.
Average monthly income nears US$3,000The first key takeaway from HypeAuditor’s report is that half of the influencers surveyed (48.5 percent) say they make money from their Instagram account. On average, an influencer earns US$2,970 per month. However, there are significant differences in income among accounts, notably depending on the number of followers. Micro-influencers (between 1,000 and 10,000 followers) make an average US$1,420 per month. Mega-influencers (more than one million followers) make US$15,356 per month. Still, among holders of accounts with between 1K and 10K followers, only 22.99 percent report making money, compared to 68.75 percent of accounts with 500K to one million followers. Differences were also seen in relation to the influencers’ fields of expertise. The average influencer makes US$31 per hour, but a beauty specialist will earn double that, with US$60 per hour, a record across categories (in relation to the time spent on maintaining the account). Some superstars can reap as much as US$187 per hour. Overall, the categories making influencers the most money are animals, business and marketing, and fitness and sport. Story continues  (L-R) Kris Jenner, Kendall Jenner, Kylie Jenner, Kim Kardashian. Image: Courtesy Dimitrios Kambouris/Getty Images for The Business of Fashion Less than 5 percent live on their Instagram incomeNevertheless, only 4.27 percent of respondents say they live solely on their Instagram income. On average, these influencers earn US$5,912.8 per month from their account. With the covid-19 pandemic, 47 percent of influencers surveyed say they earned more money. However, the pandemic has also had downsides, with 49.68 percent of influencers surveyed reporting seeing more fraudulent activity. In order to grow income via Instagram, the study showed that brand promotion remains the most important source of revenue among influencers, at 40.15 percent. Meanwhile, 14.92 percent of influencers promote affiliate programs using their accounts. Over on TikTok, influencers will soon be able to make money by creating custom content like shoutouts. Finally, influencers spend an average 24 hours per week managing their accounts (posts, creating Stories, chatting with followers, etc.) This average rises to 28.7 hours per week for Instagrammers who make money from their accounts and drops to 20.9 hours for those who do not. Hero and feature image by Dimitrios Kambouris/Getty Images for The Business of Fashion The story was published via AFP. The post This is how much Instagram influencers actually earn on a monthly basis appeared first on Lifestyle Asia Singapore. You’ve probably heard stories of Instagrammers cashing in on the pictures they snap and share every day. You might’ve even looked at your own sizable following and thought, “Maybe I can do that full time too.” Together, social media reach and influence offer the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they want to build an empire or just earn some extra cash and free stuff. Shortcuts ✂️
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The methods that may work the best for you will depend on your unique brand of Instagram content, your target audience, and your level of commitment. The beauty here is that chasing one revenue stream doesn’t necessarily rule out another. So let’s start with the most common approach to Instagram monetization: partnering with brands as an influencer. 1. Collaborate with brands on sponsored contentThe term “Instagram influencer” gets thrown around a lot these days. An influencer is basically anyone who’s built themselves an online reputation by doing and sharing awesome things online. To their audiences, influencers are tastemakers, trendsetters, and trusted experts whose opinions about certain subjects are respected. Many brands just can’t compete with that, so they partner with influencers on sponsored content like posts, Reels, and Stories that help get the word out about their products. But it’s not just the follower count and reach of your Instagram account that brands want—it’s your audience’s trust and engagement with high-quality content. It can be hard to balance your revenue as an influencer and your integrity as a creator, but if you’re not relying on your Instagram marketing income to stay afloat, you always have the freedom to be selective about the brands you work with, just as brands will be selective about the Instagrammers they work with. How to decide what to charge as an influencerTypically these influencer deals involve the creation of content—Instagram ads, a post, a video, or a Story—and will sometimes include permission for the brand to use this content on their own site or in an ad. Most of these deals are negotiable and can involve a single post or an entire campaign in exchange for a fee, a free product, a service, a gift, the promise of exposure, or some combination of these. Keep in mind when negotiating that you’re not just offering content but access to your audience—a potentially large reach on one of the most popular social media platforms around—and usage rights. The average influencer who has upward of 100,000 followers charges up to $500 per post, just to give you an idea of what some brands are willing to pay and how to negotiate based on the cards you’re holding. Finally, it's important as an influencer to also know your own audience. What is the makeup of your audience, and what is your engagement rate (total engagement divided by your number of followers)? You can dig up numbers to back this up in your Instagram analytics report, if you’ve switched to a business account. This will help you be prepared when it comes time to negotiate. How to find brands to work withIf you’re big enough, chances are brands will find you. But you can also look for brands to work with that are on a similar level in terms of personality and values, so your audience won’t feel like you’re “selling out.” You can reach out to them directly to try to work out a deal, but you can also list yourself on one of the many influencer marketplaces out there to increase your chances of being discovered, including:
The rules vary when it comes to sponsored content, but to be on the safe side and respect your audience’s trust, consider adding a #sponsored hashtag to indicate sponsored posts. You can find examples of sponsored posts and how Instagrammers integrate brands into their story or caption by searching #sponsored on Instagram, like this one from How They Asked, an account that shares wedding proposal stories and partners with a jewelry business: Instagram also has a “Paid Partnership with” tag that prominently identifies sponsored posts, which some brands might require you to use to disclose your relationship with them. 2. Become an affiliateUnlike an influencer, an affiliate is more invested in making sales for the partner brand—not just generating awareness—in exchange for a commission. This is typically done with a trackable link or unique promo code to ensure clicks actually translate into sales. Use a mix of clickable links in your Instagram bio and Instagram Stories or through stickers. Since you can’t put links in Instagram posts, you can create promo codes so you can make money from different angles. Consider reaching out to one of the many online merchants offering affiliate programs. Or you can explore popular marketplaces like:
Though it sounds like a numbers game, affiliate marketing is also an art, and you’ll have a better chance at success if you have a plan going into it and expand your online presence to include a website and other marketing channels. Tip: Affiliate links can be long and ugly, so I recommend a URL shortener like Bitly, especially if the links are going in your Instagram bio. 3. Open your own ecommerce storeBy now it might sound like the only way for an Instagrammer to make money is to sell out and work with other brands. But creators of all kinds are in a good position to “sell out” with their own products: physical goods, services, or digital items that can be an extension of their brand, building a business with an audience at its center.
You need to invest some time upfront, but in today’s world, it’s almost natural for creators to make the leap to entrepreneurship. That’s becoming easier with the growing list of Instagram tools available to build an audience. Just look at Loki the Wolfdog, one of the biggest Instagram dog-preneurs of his time. By selling your own stuff, you don’t need to worry about integrating messages from other brands into your posting strategy. Better yet, you can get your own brand out there on the products you sell. Fans can show their love and support your work by buying from you—a purchase they can feel good about. There are a few ways to sell your own merch:
Superpowered social links Linkpop is a tool that lets you create a customized landing page for all your brand links. It’s free, customizable, and best of all: shoppable. 4. Create an Instagram ShopThe past few years have been huge for ecommerce brands and creators who want to sell on social media. Instagram has released a ton of features under the Instagram Shopping umbrella, which allows people to easily shop your business’ videos and images on the platform.
It all starts with an Instagram shop, a.k.a. your storefront. There, you can share your story and sell products. Instagram provides a sleek experience for shoppers to browse and buy your collections. All you need to set up Instagram Shopping is a Business or Creator account. You can customize your shop by creating collections or curated products presented in themes. Common themes include new arrivals, gifts, or seasonal trends. Just like your online store, you can also create product description pages in your shop. Here you can include all relevant product information, like pricing and descriptions. You can send people to your website to complete a purchase or let them buy through the app using Instagram checkout. It doesn’t stop there. People can also buy your products throughout Instagram via features like:
The best part? Setting up an Instagram shop is free. You’ll only pay a commission if someone purchases through Instagram checkout. 5. Sell your photos onlineSomeone might get famous on Twitter by telling 140-character jokes, but Instagram is a photo-sharing app at its core. And photos are assets that can be licensed, printed, and sold in a variety of ways. If photography is what got you into the Instagram game in the first place, you can list your photos in marketplaces like 500px or Twenty20, where brands and publishers might license them. However, you can also sell your photos as prints and on other physical products using a similar method described in the last section. Services like Printful and Teelaunch let you put your photos on posters, phone cases, pillows, and more, taking care of fulfilling orders and customer service, so all you really need to worry about is making sales. Take the story of Daniel Arnold, who, according to an interview in Forbes, went from “eating toast three meals a day” to making $15,000 in 24 hours by offering to sell prints of his popular-but-controversial photos. If you've already got the demand, all you need to do is take the initiative and offer your audience the opportunity to buy your photography from you. 6. Monetize your contentMonetize your videos with adsAnother way for entrepreneurs to make money on Instagram is through in-stream video ads. With these ads, brands can promote themselves within the videos you produce. How much you earn depends on the amount of views your video gets, or “Monetizeable Plays,” according to Instagram. You’ll get 55% of ad revenue generated from each view, paid monthly to your bank account. Turn on In-stream Video Ads and start earning in three steps:
To earn through In-Stream Video Ads, your content must be original and you need to own the rights to any music. Your video needs to be two minutes or more to monetize. Images, polls, looping videos, slideshows, or text montages don’t qualify. Live badgesLive badges are a newer feature, helping creators and influencers make money on Instagram. A popular concept taken from Twitch and TikTok, think of Instagram Live badges as tips you can receive during a live broadcast. With this feature, viewers can purchase a badge during the livestream that shows in the comments and unlocks features, including a place on the creators’ badge list and access to a special heart. People can buy:
7. Sell old stuffIf you’re not an influencer and just want to make some extra cash, Instagram is a great place to sell old stuff. Whether it’s furniture, clothing, collectors items or even Mason jars, you can make side income selling it on Instagram. Plus, you can declutter your home and help save the environment. Take Lavender Loveseat, for example. Based in Chicago, the team finds older pieces of furniture, refinishes them, and sells them through Instagram. The brand shares fun, entertaining content on its page to attract buyers and earn sales. Read More: From Likes to Dollars: Here's How to Sell Your Products on Instagram How much do Instagram influencers make?There are a number of factors that determine how much an Instagram influencer makes. They can earn anywhere from a few dollars to a million dollars per post. The amount you make depends on a few factors:
The good news? There is room for any size account to make money on Instagram. There are generally five tiers of influencer marketing, broken down by follower count.
If you don’t have a lot of followers, don’t get discouraged. Earning your followers’ trust and engaging with them will help your account grow. More than the number of followers, brands look for influencers to work with that have an active following. So even if you only have 1,000 followers, you can still make some real money. To give you a little inspiration, here are some examples of the top non-celebrity influencers who have made the most of Instagram with their accounts:
Related Article: It’s Your Time to Shine: How to Find and Work With Instagram Influencers How many Instagram followers do you need to make money?If by now you’re wondering how many followers you need to start bringing in real revenue, the short answer is: not as many as you think. The long answer depends on factors that range from:
Naturally, the more engaged followers you have, the better. Check out our tips on how to get more followers on Instagram. While top Instagrammers make thousands of dollars per post, even those with small but engaged followings of 1,000 have the potential to start making money. Getting paid on Instagram and beyondWhat started as a hobby—making people laugh, doing silly photoshoots with your dog, or sharing pictures of food—can snowball into the chance to turn your Instagram page into a source of income fueled by your engaged following. But why stop there? There’s a world of possibilities for creators to make money on the web. If you want to open up more revenue streams online, be sure to check out our tips on how to make money on YouTube. Your Instagram followers are bound to join you on other channels. You just have to open the doors for them to walk through. Ready to create your business? Start your free trial of Shopify—no credit card required.Email addressStart free trial Make money on Instagram FAQCan you get paid on Instagram?Yes. You can get paid on Instagram in the following ways:
How many followers do you need to make money on Instagram?The more followers you have on Instagram, the more money you can make. Rates are also determined by engagement, quality of content, name recognition, audience demographic, and skill set. The standard is $10 per 1,000 followers, but can vary depending on your contract and sponsor. How much money does 10K Instagram followers bring in?Micro-influencers, or accounts with 10,000 followers or less, can make around $88 per post on Instagram. Topics: Social Media Optimization Join 446,005 entrepreneurs who already have a head start.Get free online marketing tips and resources delivered directly to your inbox. Email addressSubscribe No charge. Unsubscribe anytime. Thanks for subscribing.You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 3-day trial of Shopify. How much money does 1 million Instagram views make?According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.
How many followers do you have to have for Instagram to pay you?The good news is, there's no strict minimum. Three influencers Insider interviewed — all with under 3,000 Instagram followers — said they got paid by brands to post to their small audiences.
Who is the highest paid Instagram influencer?1. Cristiano Ronaldo (@cristiano) As a famous Portuguese football player who is also a great model and public figure, Ronaldo is the most-recognized person in the world. He is not only a well-known celebrity but also the richest influencer on Instagram.
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