Steps to link an Instagram account to a Facebook page and switch to business/professional Instagram account
Written by Laze Trajkov
Updated over a week ago
In order to allow the EmbedStories platform to collect your Instagram stories, you will need to connect your Instagram profile with a Facebook page. This is an official API requirement of the Facebook/Instagram platform.
To fetch Instagram stories first, you need to provide permissions to your Facebook account. Keep in mind that you must have admin rights over the Facebook page you are trying to connect to the Instagram profile.
Depending on the Interface of your Facebook page, we provide you with 2 options on how to connect your Facebook page to your Instagram account.
Important: Your Facebook account need to have the admin role to manage the Facebook page that you want to connect with an Instagram profile.
Option 1: Link Instagram account through the new Facebook Page interface
Here are the steps on how to connect an Instagram profile with a Facebook page for users who have the new Facebook interface:
Step 1: Open your Facebook page and click 'Page Settings' in the bottom left corner
Step 2: In the left-hand menu choose Instagram and click 'Connect Account'
Step 3: A popup will appear where you need to login to your Instagram profile and once you log in, follow the steps to convert the Instagram profile to a Business / professional profile.
Once finished you will receive a success message 'You've switched to a business account on Instagram'.
Step 4: Go back to EmbedStories, and in the Accounts page and click 'Refresh' (if you've just created an account in the setup process then you can click 'Refresh Accounts' in the Select Source page, as shown below.)
Once the page refreshes, it will show your Instagram account in the table.
Step 5: To create your Instagram stories widget and start generating the stories just select the profile and click 'Create widget'
That's it.
Now your Instagram account is converted to a business account and connected with the EmbedStories platform that will start generating all your Instagram stories.
Option 2: Link Instagram account to Facebook page through the old Facebook Page interface
If you use an old Facebook Page interface, then the steps are all similar, only the navigation to the settings section defined in Step 1 is on a different position - top-right corner, as shown below:
All other steps are the same as in Option 1.
Option 3: Link Instagram account to Facebook page through the Instagram app
You can switch your Instagram account to a professional or link it to a Facebook page, by using the Instagram app interface. Here are the official tutorials:
Set Up a Business Account on Instagram
How do I link or unlink my Instagram account to my Facebook profile?
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Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article.
Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages.
Of course, with Hootsuite, social managers with connected accounts could do this a long time ago.
Learn how to link your Facebook page to Instagram and the benefits you’ll unlock by connecting your accounts.
Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.
These are the key benefits available when you link your Instagram account to a Facebook page.
Build customer trust
Don’t overlook the importance of providing a smooth online experience for customers. By connecting your accounts, your followers can have confidence they’re dealing with the same business, and you can offer seamless interactions.
Schedule posts across platforms
If you have a busy schedule or run multiple accounts, you already know the benefits of scheduling posts. To schedule posts for Instagram and Facebook on Hootsuite (or another social media management dashboard), you’ll need to connect your accounts.
Respond to messages quicker
When you link your Instagram and Facebook accounts you can manage your messages in one place. This makes it a lot easier to maintain a quick response time, and gives you access to more inbox tools, from customer labels to message filters.
Get sharper insights
With both platforms connected, you can compare audiences, post performance, and more. See where your organic efforts are taking off, and identify where it makes the most sense to invest in promotions.
Run better ads
In some regions, you need to link a Facebook page to run ads. Even if it’s not required, connecting accounts allows you to run ads on both platforms and pay for them in one place.
Open an Instagram shop
If you’re interested in selling products or services on Instagram, you need a linked Facebook page to set up a shop. By connecting accounts, you can also sync business info and use features like appointment buttons and donation stickers.
Pro tip: Hootsuite users with ecommerce businesses can include products from their Shopify stores in posts with the Shopview app.
How to link your Instagram account to a Facebook page
So you have an Instagram account and a Facebook page, but they’re not linked. To start, make sure you’re an admin of the Facebook page you wish to connect. And if you haven’t yet, convert to an Instagram business account.
Then follow these steps:
From Facebook:
1. Log in to Facebook and click Pages in the left menu.
2. From your Facebook page, click Settings.
3. Scroll down and select Instagram in the left column.
4. Click Connect Account, and fill in your Instagram username and password.
From Instagram:
1. Log in to Instagram and go to your profile.
2. Tap Edit Profile.
3. Under Public Business/Profile Information, select Page.
4. Choose the Facebook page you wish to connect to. If you don’t have one yet, tap Create a new Facebook page.
Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.
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Need a little help? Here’s how to create a Facebook business page.
How to change a Facebook page linked to Instagram
Need to change the Facebook page linked to your Instagram account? Start by disconnecting the Facebook page you have connected:
1. Log in to Facebook and click Pages in the left menu.
2. From your Facebook page, go to Settings.
3. In the left column, click Instagram.
4. Scroll down and under Disconnect Instagram, click Disconnect.
You’ve now disconnected your Facebook and Instagram accounts. Follow the How to link your Instagram account to a Facebook page instructions to add a different page.
Having some trouble? Troubleshoot different connection issues with this help article.
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