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Video content accounts for over 82% of all online traffic — and YouTube is the most popular video platform with more than two billion active users. Because video is an essential channel for marketers, it's important to know how to leverage YouTube for your own business. This article will cover everything you need to know about creating a YouTube channel so you can start uploading your own videos and growing your audience today.
Can't create a new channel?If you're seeing a "This action isn't allowed" message when you try to create your channel, you may be using an outdated version of the YouTube app. Here are your options to move forward:
How to Create a YouTube ChannelCreating a well-managed YouTube channel with consistent content can help businesses grow better, but doing it right is just as important. Here's how to do it step-by-step. 1. Sign in to your Google account.You'll need a Google account to watch, share, create, and comment on YouTube content. Go to youtube.com and click "Sign In" in the upper right-hand corner. From there, you'll be taken to a Google sign-in page.
2. Create a new YouTube channel using your Google account.Once you're set up with and signed into your Google account, it's time to create a channel. Click your user icon in the upper right-hand corner. This represents both your Google account and your YouTube account (as YouTube is owned by Google). You'll see a drop-down menu, where you'll want to click "Settings." The first step is to create your new channel name. It can be whatever you want, and doesn't have to be the same name that you used to create your Google account — but we do recommend that it reflects the brand the YouTube Channel will represent. Once you've verified your account, you'll be taken to the dashboard for your channel. Now, it's time to start customizing it. 3. Navigate to the Customize Channel page.We'll start with the fundamental details about your channel. From your channel dashboard, click "Customize channel." You'll notice three tabs: "Layout," "Branding," and "Basic info." These three tabs will help you optimize your channel for viewers. 4. Add Basic Info to your channel for discoverability.Start by clicking "Basic info." You'll also be able to add links to sites you want to share with your viewers. These links will be displayed over your banner image (more on this later) like so: 5. Upload branding elements to your channel.In addition to the descriptive details you've added, there's another element of customization for a new YouTube channel: The visuals. Profile PictureProfile pictures help YouTube users identify the creator of a video when browsing video content. You'll see this image appear beneath YouTube videos on the play page, as shown below. YouTube recommends using a picture with dimensions of at least 98 x 98 pixels.
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